The Top 100 brands in social media

Improving a brand’s Social media performance

Online Buzz and conversation emerges spontaneously, connects fast, and is often more believable than traditional media and marketing. This presents both a challenge and an opportunity for brand marketers.

Listening to the social media conversation is absolutely critical. Knowing who is saying what about brands, campaigns or businesses online is now crucial intelligence. It informs how a brand responds to its audience.

“These are the people Jupiter believes brands need to firstly identify, and secondly work with, to succeed in Social networks”

Richard Wray
Guardian article

Flagging issues and identifying Influencers is the first step in communicating with a brand’s audience. In this way, the corporate communicator can determine audience interests and who is most authoritative.

Brands cannot control the conversation online. Instead, they must provide a reason for people to want to share their experience with others. A brand must excite consumers enough to inspire positive conversation and debate. 

Brands should join the conversation. By answering queries and problems directly, it is possible to stem negative Comment before it spreads. By sharing exclusive, entertaining and participative Content, and by collaborating with audiences, brands can place themselves in the conversation. This positively drives share of voice and creates search engine friendly consumer endorsement that is forever banked online.