Twitter for PR and Marketing Professionals

A practical guide to Twitter strategies for PR and marketing 

Designed to provide insight for communications professionals on the opportunities and risks of using Twitter, this immediate future guide offers practical steps for integrating the Channel into wider communications strategies

As Twitter has shot to prominence over the past year, many PR and marketing professionals have been overtaken by the rapid rise of the micro-blogging service and may find themselves struggling to get up to speed. Although there has been a lot of industry wide discussion about the importance of Twitter, there is still very little concrete information on how it can be used as part of a PR or marketing Campaign.

‘Twitter for PR and Marketing Professionals' offers a Jargon free, no-nonsense explanation of how Twitter works, along with a practical step by step guide to planning and implementing a Twitter strategy for your brand. The paper covers such topics as:

• Why is Twitter so important and how do people use it?
• Which leading brands are already using Twitter and how?
• How do journalists use Twitter?
• What are the opportunities and risks for brands on Twitter?

Before attempting to build a presence on Twitter, it's important to put the groundwork in and develop a full understanding of what will be involved. Brands that dive into Twitter and get it badly wrong risk damage to their reputation, but there are significant rewards waiting for those which invest the time and effort into getting it right. More than any other Social media platform, Twitter helps to create a lively, productive dialogue with consumers, the media and other key audiences.

We've distilled the expertise of our most experienced consultants into this guide to help businesses kick-start their Twitter communications strategies the right way."

Complete your details for a copy of the Twitter strategies for PR and marketing guide.