Understanding the triggers for securing coverage and buzz |
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 click to enlarge Crucial to creating a great Online presence is immediate future’s insight and experience in developing stories, angles and news. The aim is to gain press attention and secure coverage, whilst also generating advocacy and cultivating word of mouth. Social currencySocial currency is the term for assets and ideas that spark conversations. They allow brands to participate in conversations with interest Groups. Experience shows that they create the Buzz that will drive visits and create brand value. immediate future is the first agency to develop models for creating successful social currency that increases the buzz online Knowing the right way to engage with your audience and online click to enlarge Online journalists are looking for good quality news, pitched in with well-written and inspiring press releases. The same press releases, optimised with key phrases, attracts attention from the Search Engines and deliver great copy into Google and Yahoo News. However, Social media (blogs, forums, Networks etc) cannot be targeted with releases. immediate future will instead manage a conversation with the most influential sites using passion points and social currency. |
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| Online PR Jargon |
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MemeA meme (rhymes with dream) describes a unit of cultural information or idea which is shared and passed along either verbally or via something like a blog. So a question posted in one blog and answered in many would be a meme. As Joseph of Technicolor coat fame said ‘Any meme will do’. More jargon-busting in our online PR glossary |
