Conveying difficult, emotional and time critical messages to secure exposure from Sky News to re-tweets
Driving negativity from the search engines with strong online connections and tailored content
BBC Learning created G.I. Jonny, an HIV-fighting action hero, in response to its own research which highlighted a worrying trend: high levels of ignorance and complacency about HIV among 16 - 24 year olds.
Sparking debate by engaging online authorities on the sensitive issues between disability and fashion
Growing Facebook 280% and boosting engagement 300% to position Baileys as a drink for all occasions
Social media activity for Sony BRAVIA’s ‘Paint’ ad delivers significant traffic, online interest and search engine visibility.
Having already achieved phenomenal online success with the ‘Balls’ ad, Sony BRAVIA focused its attention on online PR activity for the launch of the commercial’s sequel, ‘Paint’
The MP3 player, Rolly was created to fulfill one of Sony’s key objectives: to develop innovative, unique products. However, it had been designed with a Japanese audience in mind and consequently met with a poor reception from American consumers and technology media at its US launch.
Tapping into passions to generate over 60,000 competition entries with relevant conversations
Creating positive and sustainable consumer conversations around fast moving consumer goods can be problematic.
The Sara Lee brand, Sanex, sought to directly meet this challenge by marrying a powerful advertising campaign, ‘Celebrating Skin’, with complementary online activity.
Delivering an ROI of 12.4m and increasing searches 158%, find out how Sony brought technology to life
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