Social Media Resources

A collection of reports, research and tools to help guide your social media strategy and intiatives.

B2B social media: The 5 ways to empower employees

B2B social media is increasingly being adopted by companies looking to connect with customers. Whether its relationship building or lead generation, social media lends itself to developing customer loyalty and referrals. At the heart of making B2B social media a success is your people.  This report looks at the ways in which you can empower your employees to engage through networks to deliver value to your organisation. 

Social Search: How social integrates with search

Google search results now include Twitter, Quora and Flickr. Facebook users search the web without leaving the platform. Today search is all about social search. Find out how social is impacting the search engines and more importantly the behaviours of consumers and customers. And discover just what it means to the way your company implements search and social initiatives.

Festive facts

A little insight into social media activities around Christmas

The social shopping explosion

Social shoppers want to explore, collaborate and be inspired before they decide to buy. Social retail has opened up the purchase cycle and, for retailers that can engage with the social shopper, it’s significantly increased the potential market size. Exclusive research into the UK social shopper looks deeper into consumer behaviours to examine the social triggers for purchase that impact the online retailer.

Social Media Lens

How does social media really work in practice? Social Media Lens asks the brands, the editors, the industry influencers and those at the forefront of social media to share real world experience. Discover how social media impacts business communications from the people who have been immersed in the challenges.

Best practice briefing for social media

Social media requires a different way of planning. The frameworks are the same, just the rules are different.  In briefing a social media agency, or scoping out your own planning, it is essential to ask the right questions. That way, you are able to consider your objectives, define you audiences and set your measurements with social media in mind. The result is a more focused achievable plan that will deliver success. 

Twitter for PR and Marketing Professionals

Designed to provide insight for communications professionals on the opportunities and risks of using Twitter, this immediate future guide offers practical steps for integrating the Channel into wider communications strategies.

The Top Brands in Social Media Report 2008

The impact of Online conversation on the Interbrand Top 100 global brand survey